about hedy
FASHION, BEFORE BRAND.
Through Vintage,
A shop that proposes fashion.
new items and Vintage alike.
without being confined by those boundaries, freely choose what suits you now.
Admiration for brands with long histories, and the unique appeal found only in Vintage,
is, we believe, a chance to enjoy fashion.
What matters
To feel, “This is what I want to wear now.”
I want to incorporate it into my everyday style. I want to take it on my next trip.
you want to make your usual clothes look just a little fresher.
Beyond those feelings, there are encounters with Vintage and brands you have admired.
Hedy proposes this way of choosing.
new items and Vintage alike.
Without being confined by those boundaries,
freely choose what suits you now.
and admiration for brands with long histories,
The unique appeal found only in Vintage,
is, we believe, a chance to enjoy fashion.
What matters
To feel, “This is what I want to wear now.”
You want to incorporate it into your everyday style.
You want to take it on your next trip.
you want to make your usual clothes look just a little fresher.
Beyond those feelings,
There are encounters with Vintage and brands you have admired.
Hedy proposes this way of choosing.
NOT EVERYTHING.
Hedy does not aim to be a Vintage Shop with everything.
Because it is CHANEL. Because it is rare. Because it is expensive. Because it is fashionable.
we do not choose products for that reason alone.
What we value is,
Is it appealing as fashion right now?
slightly modern and simple.
Things that blend into your everyday style while revealing something distinctly you.
Things that create new appeal when paired with the clothes you wear now.
engaging with each piece individually,
From Hedy's perspective, we select what we want to recommend now.
That is why Hedy has things it selects, and things it does not.
Hedy does not aim to be a Vintage Shop with everything.
Because it is CHANEL.
Because it is rare.
Because it is expensive.
Because it is fashionable.
we do not choose products for that reason alone.
What we value is,
Is it appealing as fashion right now?
slightly modern and simple.
While blending into your everyday style,
things that reveal something distinctly you.
When paired with the clothes you wear now,
we choose things that create new appeal.
engaging with each piece individually,
From Hedy's perspective,
We select what we want to recommend now.
That is why Hedy has things it selects, and things it does not.
A LITTLE LUXURY.
When you acquire a brand you have admired for the first time, for yourself.
can make you carry yourself a little taller and feel a little more confident in who you are.
Designs and creations born from long histories
They have the power to move people.
Hedy also values that allure.
but,
The focus should not be on owning a brand; the person wearing it should be the star.
Incorporate the power of brands in your own way and enjoy fashion even more.
That is the kind of luxury Hedy wants to deliver.
When you acquire a brand you have admired for the first time, for yourself.
can make you carry yourself a little taller and feel a little more confident in who you are.
Designs and creations born from long histories
They have the power to move people.
Hedy also values that allure.
but,
The focus should not be on owning a brand,
so that the person wearing them remains the star.
Incorporate the power of brands in your own way,
Enjoy fashion even more.
That is the kind of luxury Hedy wants to deliver.
VINTAGE, FOR EVERYDAY.
Don't make Vintage something only for special occasions.
At your everyday work. With your favorite denim. On your next trip. On days you meet someone important.
Precisely because they are things you worked a little harder to acquire,
We want you to own plenty and use them often.
and someday, letting it accumulate a history uniquely yours.
Without making acquisition the goal, make it part of your own style.
Hedy presents Vintage to be enjoyed in everyday life.
Don't make Vintage something only for special occasions.
At your everyday work.
With your favorite denim.
On your next trip.
on days you meet someone important.
Precisely because they are things you worked a little harder to acquire,
We want you to own plenty and use them often.
and someday, letting it accumulate a history uniquely yours.
Without making acquisition the goal,
Make it part of your own style.
Hedy presents Vintage to be enjoyed in everyday life.
SELECTED BY HEDY.
Not a place that has everything,
“I wonder what Hedy has now.”
We want to be a place you visit with those feelings.
Things you could not have discovered simply by searching by brand name.
Things you might not have chosen for yourself.
but also on things you will want to wear again and again.
Hedy will continue to focus not only on brand names,
not solely for rarity, nor solely for price,
we will continue to select Vintage from a fashion perspective.
Not a place that has everything,
“I wonder what Hedy has now.”
We want to be a place you visit with those feelings.
Things you could not have discovered simply by searching by brand name.
Things you might not have chosen for yourself.
but also on things you will want to wear again and again.
Hedy will continue to focus not only on brand names,
not solely for rarity, nor solely for price,
From a fashion perspective,
We will continue to select Vintage.
Fashion, before brand.
Selected by Hedy.